This is a project to develop a tool that helps us eat well, eat wise and eat right in an environment inundated by myths, fads, celebrity trends and all manner of tips from well-meaning friends and family, on top of actual expert advice.

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It’s about a gentler, more manageable but still practical and effective approach to consciously improving our eating choices that don't rely on calorie counting, analysing portions or scanning of bar codes if you're not ready for that yet, but will act as an easy stepping stone to get you there eventually.

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Based in Melbourne, Australia, this is an effort borne out of personal experience watching those closest to us suffer life threatening diseases and our determination to support their quality of life by gently influencing their everyday food choices and habits.